Portfolio Pointers

YOOdles !

Matters of Interest


The overall appearance of your portfolio affects your professional presentation. It need not  be made of high-grade leather to leave a good impression.  Neatness and careful organization are essential whether you are using a three-ring binder or a leather case, The most popular portfolios are simulated leather with puncture-proof sides that allow the inclusion of loose samples. Chose a size  that can be handled easily. Avoid the  large "student" size books which are too big to fit easily on an art director's desk. Most artists choose 11x14 or 18x24. If you are a fine artist and your work is too large for a portfolio, bring  your slides and a few small samples.

  • Don't include everything you've done in your portfolio. Select  only your best work and choose pieces  germane to the company or gallery you are approaching, If you're showing your book to an ad agency, for example, don't include greeting card illustrations.

  • In reviewing portfolios, art directors look for consistency of style and skill. They sometimes like to see work in different stages (roughs, comps and finished pieces) to see the progress of ideas and how you handle certain problems.

  • When presenting your portfolio, allow your work to speak for itself. It's best to keep explanations to a minimum and be available for questions if asked, take the opportunity to talk a little bit about the piece in question. Mention the budget, time frame and any problems you faced and solved, If you are a fine artist, talk about how the piece fits into the evolution of a concept, and how it relates to other pieces you've shown.
  • Don't ever walk out of a portfolio review without leaving the buyer a business card or sample to remember you by. A few weeks after your review, follow up by sending a small promo postcard or other sample as a reminder.


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